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SDA AW16 LAUNCH

October 29, 2016

Today was the launch of ASDA's SDA AW16 product lines I shot at Set Visons Photography studio. There was a wide range of different products from kettles to microwaves and luckily I had the chance to actually photograph some products for their packaging!!

Working alongside Stylist Sarah Cook. I had to photograph a selection of different product showing them in a lifestyle shot and inset shots.

To showcase these products we used different visual narratives to show the functionalities and lifestyles the products have.

Whilst shooting these packing shots I was given the artwork that I overlayed in capture 1 to see how the imagery would look in store.

For each image Claire was on hand to approve our images so that we could move onto the next product.

Below are the final images that made it onto the packaging !

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