The dinner sets I shot for George Home at Set Visions photography studio have launched and are on the shelves!
It was my job to shoot the new product lines for ASDA Dineware AW16 which were shot back in March for packaging.
These shots are to be done in a specific way so that they match up with each other and precious product lines. To make sure the angle and composition was correct I used the overlay facility in Capture One, which is where I used last years imagery and lined up the crockery and dineware to the exact same position.
Once I had shot the dinnerset I also had to make sure the image did fit within the diememtions of the art work from ASDA. This not only showed me the size of the box, but showed me where the information labels for the product were going to be.