Today was the launch of Asda's domestic applicance SS17 campaigns. This was a three week shoot that I did at commercial studio, Set Visions with stylist Sarah Cook back in April 2016 producing visual narratives for the products to display their functionalities.
Using the packaging's artwork Sarah dressed the set appropriately, leaving negative space for the artwork and propping the set to communicate the narrative.
The shoot consisted of main shots and insets. Insets communicate the various functions in more detail that the product may have.
Above are some examples of the final shots featured on the packaging.