May 10, 2017

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April 11, 2017

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Fabricated desire: Food Photography

January 24, 2017

I have always wanted to create a varied commercial portfolio whilst being at University. Therefore, I have moved my Fabricated desire project towards food photography. My plan was to concentrate on luxury food and look into how retailers such as M & S market their food products. 

 

For a test shoot I chose macaroons. I either wanted to shoot these high key, where I would be using white generic propping which would make the coloured macaroons stand out. Or create a more moody lower key shot. 

 

As previous branding and campaigns for M & S have been driven towards the lower key end I decided to make the shoot lower key. 

 

I will be developing these ideas I have used in my final image to make the food photography I produce next more creative and come up with different concepts. 

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